FORT MYERS, Fla. (June 10, 2025) – Intersport announced today that Skechers, The Comfort Technology Company® and a global leader in lifestyle and performance footwear, has signed on as title sponsor of the 2025 Fort Myers Tip-Off, a premier early season college basketball showcase held annually over Thanksgiving week.

The newly named Skechers Fort Myers Tip-Off will once again take place at Suncoast Credit Union Arena in Fort Myers, Fla., and feature elite NCAA men’s basketball programs in a nationally televised showcase. Now in its eighth year, the event is set for Nov. 24-27 and will feature eight games over four days, headlined by a Thanksgiving Day showcase between Michigan State and North Carolina. Teams will compete in one of two divisions – the Beach Division or the Palms Division. In addition to Michigan State and North Carolina, St. Bonaventure and East Carolina will take part in Beach Division contests set for Nov. 25 and 27. The complete Palms Division field, with games taking place Nov. 24 and Nov. 26, will be announced this summer.

“Skechers continues to invest in basketball with a growing roster of NBA and WNBA players competing in our innovative footwear,” said Michael Greenberg, president of Skechers. “We signed our first college player earlier this year with Kiki Iriafen, and we view events like the Skechers Fort Myers Tip-Off as an opportunity to bring our signature Comfort That Performs on the court to the next generation of athletes and their fans.”

“Skechers is an emerging presence in the basketball space and we are excited to bring their passion for the game to the Skechers Fort Myers Tip-Off,” said Mark Starsiak, senior vice president at Intersport, which operates the event. “This year’s event promises to be one of the most exciting in history, and we’re eager to bring the Skechers Basketball brand to an engaged audience during Thanksgiving week.”

The Skechers Fort Myers Tip-Off, launched in 2018, has become a staple of the early season college basketball calendar, regularly bringing championship-caliber programs to Southwest Florida on an annual basis. Gonzaga, Kansas, Auburn, 2025 national champion Florida, Ohio State, Marquette, Wisconsin, Virginia and Michigan, among others, have recently participated in the event.

To receive the latest email alerts regarding tournament news, ticket information and more, visit our website at www.fortmyerstipoff.com and follow Intersport Basketball on Twitter (X) and Instagram at @IntersportHoops. Fans can also get behind-the-scenes access to Skechers Basketball product launches, athletes, and more by following @skechersbasketball on Instagram and TikTok. 

About the Skechers Fort Myers Tip-Off and Elevance Health Women’s Fort Myers Tip-Off

An annual celebration of men’s and women’s college basketball, the Skechers Fort Myers Tip-Off and Elevance Health Women’s Fort Myers Tip-Off welcomes the top programs from around the country for incredible competition to see which teams and their fans will #OwnTheFort during Thanksgiving Week. Contested at Suncoast Credit Union Arena, the home of Florida SouthWestern State College, the events have quickly become a staple of the Southwest Florida sports calendar. To receive the latest email alerts regarding event news, ticket information and more, visit our website at www.fortmyerstipoff.com or www.womensfortmyerstipoff.com and follow Intersport Basketball on Twitter (X) and Instagram at @IntersportHoops.

About Skechers

Skechers (NYSE:SKX), The Comfort Technology Company^® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and more than 5,300 Skechers retail stores. A Fortune 500^® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.

About Intersport

Intersport is an award-winning agency that fills the empty space between marketing campaigns and consumers—helping brands make more meaningful connections. Its industry-leading team offers expert insights in content marketing, experiential marketing, hospitality, partnership consulting and platform development. The Chicago-based agency also owns and operates events across the professional and collegiate sports landscape, including basketball, football, golf, pickleball and volleyball. Intersport has been headquartered in Chicago since its inception in 1985 and has an additional office in Detroit. Learn more at www.intersport.global and on social media (LinkedIn, Instagram and Facebook).